The ladder is broken.
Build a network.
A cooperative investment community for parents, future parents, grandparents, and the people who show up for their families in the San Francisco Bay Area — pooling capital, building businesses, and creating a village where every child grows up with a bedrock of belonging.
Currently accepting founding members starting in San Francisco.
You're doing everything right.
That might be the problem.
An exemplary primary school. Crisscrossing town for youth sports and enrichment classes. An Ivy League bumper sticker in the back of your mind. These aren't bad ideas. They're the best ideas available for a world that is quietly being replaced.
The stable, lifelong career with a pension — the kind that built the middle class — has been contracting for two decades. The job your child will need at 25 doesn't have a name yet.
None of this is solved by a 529.
The parents who understand this earliest aren't panicking. They're building something instead.
This is what they're building.
parentall is your company. Designed to grow, built to last. But unlike any company your children will ever apply to work for, this one was built by the people who love them most.
It starts with San Francisco Bay Area families choosing to invest together — pooling capital, sharing expertise, owning businesses with purpose. The more children a family brings, the more powerful that purpose becomes. This is not a product that scales against you. It grows with your family.
The families behind parentall understand what the economy is becoming. They've decided the answer isn't just to work harder. It's to own a piece of what comes next — and make sure their children own one too.
Most companies optimize for shareholders at the expense of workers. parentall uses the same machinery — capital, ownership, compounding returns — and points it in a different direction. When the workers are the shareholders and the shareholders are your children, the interests align themselves. That's not idealism. That's the founding principle.
A foundation to launch from.
Theirs from the beginning.
How it works.
You pool capital with other parents. That capital is invested to build businesses — ones that create jobs in the network and community for your kids as they grow up.
parentall is structured as a cooperative investment firm. Fiercely private, independent, and 100% family-owned. Visionary parents are the investors and stewards. Your children are the shareholders and beneficiaries.
Cooperative ownership isn't a new idea. It's the original one. parentall channels its benefits to the people who own it, is governed by the community it serves, and is structured to outlast any individual. Incorruptible by design.
What you get.
Every member builds an account. Your family's stake grows as the cooperative grows — private ownership inside a shared structure, the way a condo association works.
But the balance sheet is only part of it.
parentall is designed to deliver what strong communities have always delivered — and what most parents in American cities no longer have access to: childcare networks, employment referrals, shared expertise, mentorship across generations, a soft landing when things get hard, and a curated audience when you or your kids are ready to build something.
Parents, grandparents, family friends, mentors, godparents, the chosen aunts and uncles — anyone with time and talent to share — find a place here to contribute in ways that benefit the kids in their lives directly.
The village your children grow up in is also the one they date, work, and build in.
Why this. Why now.
I've spent my career bringing sustainable investing into the mainstream, harnessing its power to transform lives. I became a parent three times over, by intention. I think in decades, not quarters.
Much of what ails modern life traces back to the dissolution of the village — and the anxiety that rushed in to fill it. Our children deserve better than to have their identities defined for them by market forces before they've had the chance to discover who they are.
Give a child a bedrock of belonging and they will be fearlessly authentic. I believe that is what the world needs. That is the whole project.
We're looking for founding members in the SF Bay Area.
Founding members — parents, future parents, grandparents, and the family friends who show up — shape what this becomes. Please introduce yourself.